Published in InfoAlert in May 1997.

No matter how you choose to handle your direct mail campaign, you can find everything you need on the Net. If you want to learn the "how to's" and handle the mailing yourself, you'll find several sources that will tell you how to do just that. Or, if you want to turn the complete project over to a professional, you'll find several qualified companies ready to provides quotes and assist you.

"Really good direct mail works like picking your prospect up by the ankles and shaking him until all the money falls out of his pockets." At the Freelance Direct Mail Copy & Graphic Design's site, you can get a no obligation quote on your next direct mail project. The site also contains an abundance of helpful hints such as ten rules for writing more effective direct mail copy; cut costs, not response; and, how to get leads.

List Management Services is one of the few full-service direct marketing companies that offers its clients comprehensive list brokerage services. They actively research new lists for their clients, lists not used by other mailers.

The Direct Marketing Association is "the largest and oldest organization dedicated solely to the evolving practice of direct marketing and the issues facing it every day." By going on-line, they have made their unequaled pool of information and resources instantly accessible.

If you need to send a mailout to the media, Gebbie Press is the perfect starting point. For a limited time, the site is offering a free download of addresses in mailing label form of TV stations or newspapers. The company specializes in media disks, but the site also includes links to daily newspapers, radio, and TV stations on the Net. You can request a brochure and sample disk.

The United States Postal Service Home Page contains ZIP+4 codes, addressing tips, the latest postal rates and products, and information to help you meet your business mailing needs.

Meadows Design Group is a full-service graphic design firm that can help in your direct mail campaign.

Quality Printing Company offers online quotes for all of your printing needs. They feature one to full color printing; layout, design, and desktop publishing; and direct mail and list management.

EZ Mail's Direct Mailing Label Service will transform your raw mailing list into a complete, easy to use, postage saving mailing label kit without leaving their Website.

MyMailList is a software program for managing names, addresses, phone numbers, and more.

AD Masters is a complete direct mail marketing center. Their Mailing List Center contains helpful information and offers mailing lists for businesses, consumers, real estate farming, and telemarketing.

Robin Nobles is a freelance writer who can be reached at robinnobles@robinsnest.com.

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